MEET THE PEOPLE – TOBY BAILEY – RED’S BUSINESS DEVELOPMENT DIRECTOR

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Who is Toby?

A seasoned professional, Toby is responsible for business development, marketing and sales activities at RED.

What got you into engineering?

I grew up on a farm and have been interested in practical engineering from a young age – typically getting an understanding of how things break and how you fix them…
Farming is also a time critical business and I think the mindset of finding solutions to challenges against a tight deadline has been a common theme throughout my career.

Why RED for you?

That’s simple – the people! I’ve spent my career working in both large and small engineering businesses, but who you are working with is key for me – at RED, we have brilliant people who are both colleagues and friends.
Also given my role, it’s great to be able to talk to clients about complex project requirements knowing we have a team who can be trusted to deliver the right solution.

How has your role changed over the last 5 years at RED?

My day to day responsibilities have remained relatively consistent – raising RED’s profile, developing and maintaining long term relationships with clients and securing interesting, challenging and profitable work for our engineering team. However, given the nature of our work, every project tends to be different so you learn new things on a daily basis.

In addition, 5 years ago, 95% of RED’s revenue was from the offshore Oil and Gas sector and this year it will be less than 50% with sectors such as Nuclear Decommissioning becoming increasingly important to our business – again this means the projects and people we are dealing with continue to evolve so it’s certainly never dull.

What is the future for RED?

The future is notoriously hard to predict – I’ve seen a lot of forecasts proved wrong in the past – but I’m confident that our brand of engineering excellence has a long term future. As industries develop, there will continue to be demand for innovative solutions that allow the successful execution of challenging projects. In the mid-term we are focussed on maintaining our position within the Oil and Gas sector, supporting our clients as the rising oil price stimulates more activity. In parallel we will build on our growing track record and expertise in the nuclear decommissioning sector and continue to invest in our team and facilities to further strengthen our offer.

In the short term, I’m about to have my annual harvest holiday investigating the failure modes of agricultural machinery…..

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